SLYDE - SPORT LIMITED EDITION

SLYDE, the Swiss digital watch manufacturer, offers revolutionary watches combining luxury watchmaking with the latest interactive technology. Their expertise is such that each model offers a whole range of engines, digital movements which are completely interchangeable. These range from the so-called classic display to the greatest complexity. SLYDE leads the way for 21st century watchmaking, from the basic movement to the tourbillon. When creating this timepiece and its mechanism, we did not have a particular sport in mind. The idea was to capture the very essence of Sport. Each athlete practices their sport, living out their passion by training and undertaking individual or team games, upholding the competitive spirit. Whatever the sport, the most important thing is what motivates the athlete. The timepiece, decorated in different colors with an aerated strap, optimizes the synergy between all its different components. The scrolling time display, inspired by athletics, reflects the rules and spirit of sport. The numbers represent the limits, while the track field and its lanes are mapped out with lines. The animation sets the dynamics: position, movement and speed. Whatever the sport, it implies a challenge, a time-related performance. This is embodied in a classic stop-watch with start & stop functions. The central display screen, a vital component in the sporting community, is inspired by stadium LED display screens where time, scores and various messages or advertisements can be displayed in turn. This gives life to the mechanism. The strap uses a “racing-touch” inspired design with colorful bands in the style of a Ford GT-40 chromed grill, highlighting the masculine touch and asserting the owner’s personality.

BRAND : SLYDE Watch 
PROJECT :  SLYDE - Sport Limited Edition
ART DIRECTOR : Fabrice Gonet
DESIGN CASE : Jorg Hysek & Fabrice Gonet
DESIGN MOVEMENT : Loïc Hilaire
RENDERING & ANIMATION : Trait D'esprit
YEAR : 2012
 
 
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